Company Overview

Our Past, Our Present, & Our Future

Take a look into our heritage, our company values, and our vision for the future.

WhitChem

Company Overview

Since 1973 we have worked alongside a global network of highly respected suppliers, providing companies in the UK & Ireland with a local source of products from across the world. We pride ourselves on our bespoke portfolio of products we have nurtured over the years and our superb technical support provided by our sales representatives. By listening to the challenges our customers face, we help create solutions with our products to meet market demands of today.

We are proactive

We are proactive

We inspire development

We inspire development

We support change

We support change

We make it happen

We make it happen

We always deliver

We always deliver

A map of all Whitchem principals

WhitChem

Our Heritage

Based in Newcastle-under-Lyme, WhitChem can trace its roots back to 1867 supplying china clay to the near-by potteries in Stoke-on-Trent, though the company as it stands today was founded in 1973. We began as a distributor for BAYER (now Covestro) products, and over the years, we added more companies to our portfolio of Principals.

 

In 2023, we will be celebrating our 50th anniversary, and we aim to maintain the quality of our service and products for many more years to come. We hope you will join us in celebrating half a century of WhitChem’s contributions to the chemical, mineral and polymer industry.

Our Heritage

Company Timeline

A history of principals joining Whitchem

WhitChem

Our Values

It is of great importance to us that we maintain the same core values and key features as the global manufacturers we represent. We go above and beyond to ensure we represent the brands we sell in a professional manner and provide added value service to each customer we meet.

Professionalism

Professionalism

We may be a small company, but we take pride in behaving like our international partners. We are a reliable, realistic and responsible, we make it our obligation to maintain high standards throughout our customer experience.

Integrity

Integrity

We take ownership in being transparent with how we run our business, we have strong principles, and treat both customers and partners with uncompromised respect.

Value-added Service

Value-added Service

In 2018 we delivered 95% of all orders on time in full, we add value through our experienced technical know how of products and processes, and are no stranger to creating bespoke solutions for unique problems

We support our customers

Customer service is at the heart of everything we do – our dedicated account managers assist customers in a wide range of practical issues from handling, storage and waste management to regulation compliance, product selection and project development. What’s more, we constantly monitor international markets to ensure that we continue to excel in quality, reliability and product availability. We have created a streamline supply base for our customers, simplifying access to a complimentary portfolio of products from our local warehousing in the heart of the UK. We strongly believe that in utilizing our technical know-how alongside our diverse range of products on offer, we can assist you in adding value to your business.

We support our customers

Dedicated experts on hand to help you

Dedicated experts on hand to help you

We are your ticket to unlocking the potential of that project you have been working on or that production issue you can’t seem to quite get your head around. Let us help you access the right tools you need with our industrial experience and expansive product knowledge.

Meet our team

Sustainability

 

Our team work closely with both suppliers & customers to help drive sustainable development. We encourage customers to consider how they might be able to optimize production processes, reduce energy consumption and substitute products for more sustainable alternatives. Such considerations include closed-loop product life cycles (e.g. recyclable black plastic), reduced impact (e.g. replacing TiO2 with lower CO2 products), switching from harmful solvent-based systems to water-based (our customers use of water-based PU has grown exceptionally since 2016). As a company, we monitor our environmental impact through our management committee and reduce transportation emissions where possible by undertaking web-based training and meetings.

Encourage customers to optimize production processes through both simplistic and advanced approaches

Encourage customers to optimize production processes through both simplistic and advanced approaches

Offer customers more sustainable substitutions and promote greener production processes

Offer customers more sustainable substitutions and promote greener production processes

Monitor our own environment and build awareness of more sustainable options

Monitor our own environment and build awareness of more sustainable options

Reduce energy consumption

Reduce energy consumption

Building strong relationships with Partners & Principals

 

 

 

Our relationships with our Partners & Principals are central to the way in which we work. We constantly monitor the international marketplace, visit exhibitions and conferences where we can, in addition to supporting Principal marketing activities.

Partners & Principals

Product knowledge enhancement

Our technical sales representatives are provided detailed training on a regular basis to continually strengthen product knowledge & ensure we remain aware of any advances within our specialist industry sectors.

Professionalism

We work to the same standards of professionalism, compliance and safety awareness as the multinational companies we represent.

Collaboration

Our transparency in project development and encouragement of collaboration with business strategies allow us to work efficiently and effectively alongside Partners and Principals to serve our markets in the UK and Ireland.